At Elara Fine Jewels, discretion is central to how we do business. This Privacy Policy explains what personal information we collect, how we use it, and how we protect it. We do not sell, trade, or rent your personal information to third parties.
1. Information We Collect
We may collect the following types of information:
- Contact information: name, email address, phone number, and mailing address, provided when you enquire, make a purchase, or book a consultation.
- Purchase information: details of items purchased, including custom order specifications, for the purpose of fulfilling your order and providing warranty service.
- Financial information: billing details processed securely through our payment processor. We do not store full card numbers on our systems.
- Communication history: records of correspondence between you and Elara, retained for service continuity.
- Website usage data: IP addresses, browser type, and pages visited, collected via standard server logs and analytics tools.
2. How We Use Your Information
We use your personal information solely for the following purposes:
- To fulfill orders and provide the services you've requested.
- To communicate with you about your order, appointment, or enquiry.
- To provide ongoing care services included with your purchase.
- To send you information about new collections or events, if you have opted in to receive such communications.
- To comply with legal obligations, including tax and customs requirements.
- To improve our website and services based on aggregate, anonymized usage data.
3. Marketing Communications
We will only send you marketing communications — such as new collection announcements or event invitations — if you have explicitly consented to receive them. You may opt out at any time by emailing hello@elarajewels.com or clicking the unsubscribe link in any email. We do not purchase marketing lists or engage in cold outreach.
4. Information Sharing
We do not sell, rent, or trade your personal information. We may share information with trusted third parties only in the following circumstances:
- Service providers: payment processors, shipping partners, and IT service providers who assist in delivering our services, each bound by confidentiality agreements.
- Legal compliance: where required by law, court order, or regulatory authority.
- Business transfers: in the event of a merger or acquisition, with appropriate protections for your data.
5. Data Security
We implement industry-standard security measures to protect your personal information, including encrypted transmission (HTTPS), secure payment processing (PCI-DSS compliant), and access controls that limit who within our organization can view your data. However, no system is completely impenetrable. In the event of a data breach affecting your information, we will notify you as required by applicable law.
6. Data Retention
We retain your personal information for as long as is necessary to provide you with our services and comply with legal obligations. Purchase records are retained for a minimum of seven years for tax and warranty purposes. Marketing preferences are retained until you opt out.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- The right to access the personal information we hold about you.
- The right to correct inaccurate information.
- The right to request deletion of your information, subject to our legal retention obligations.
- The right to withdraw consent for marketing communications at any time.
- The right to data portability where applicable.
To exercise any of these rights, please contact us at hello@elarajewels.com. We will respond within 30 days.
8. Cookies
Our website uses cookies to improve your browsing experience and to gather anonymous analytics data. These cookies do not identify you personally. You may disable cookies in your browser settings, though doing so may affect some website functionality. We do not use third-party advertising cookies.
9. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify clients of material changes by email where possible. Continued use of our website following any change constitutes your acceptance of the revised policy.
11. Contact
Questions about this Privacy Policy or our data practices should be directed to:
Elara Fine Jewels
142 West 47th Street, Suite 1200
New York, NY 10036
hello@elarajewels.com